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Matt Cutts, Google, discusses mobile search Matt Cutts, Google, discusses mobile search
Posted by: SESConferenceExpo

Video duration: 251 seconds

Greg Jarboe, SEO-PR, interviews Matt Cutts, Google. Matt discusses mobile search, his job interview at Google and praises an iPhone app.

Related: 2008, cutts, google, greg, jarboe, jose, matt, mobile, san, search, seo-pr, ses, sesconference, trends

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Bryan Eisenberg Always be Testing: Google Website Optimizer Bryan Eisenberg Always be Testing: Google Website Optimizer
Posted by: SESConferenceExpo

Video duration: 281 seconds

Bryan Eisenberg, co-Founder of FutureNow Inc. and author of the upcoming book Always be Testing, talks about his new search engine marketing optimization guide with Mitch Joel of Twist Image and author of Six Pixels of Separation.

Related: always, be, bryan, eisenberg, engine, futurenow, joel, marketing, mitch, optimization, search, sem, seo, testing

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Bill Tancer on Search Patterns  at SES Chicago 2008 Bill Tancer on Search Patterns at SES Chicago 2008
Posted by: SESConferenceExpo

Video duration: 240 seconds

Bill Tancer, General Manager of Hitwise, and author of the best-selling book 'Click: What Millions of People are Doing Online and Why it Matters' elaborates on search engine user behavior patterns in 2008. Bill cites a specific case study regarding the shopping patterns of the affluent.

Related: 2008, bill, chicago, click, data, engine, hitwise, internet, search, ses, sesconference, strategies, tancer

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Obama Ads Online: Search Advertising Analysis by Kate Kaye Obama Ads Online: Search Advertising Analysis by Kate Kaye
Posted by: SESConferenceExpo

Video duration: 369 seconds

ClickZ editor Kate Kaye analyzes the impact of online advertising by presidential contenders Barack Obama, John McCain, and Hilary Clinton, on BNN in May 2008. Barack Obama's and John McCain's campaigns especially, Kaye asserts based on analysis of line-item analysis into FEC filings, are both aggressively pursuing keyword advertising as a means of fundraising and contact database building.

Related: ads, advertising, barack, clickz, kate, kaye, obama, online

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Chuck Sharp, iCrossing, discusses Web Analytics 2.0 Chuck Sharp, iCrossing, discusses Web Analytics 2.0
Posted by: SESConferenceExpo

Video duration: 246 seconds

Chris Boggs, Brulant, interviews Chuck Sharp, iCrossing, about the difference between Web analytics 1.0 and 2.0. Chuck stresses that Web analytics is not just about impressions and clicks, but understanding key performance indicators and showing the ROI of paid and natural search to the client.

Related: 2.0, 2008, analytics, boggs, brulant, chicago, chris, chuck, engine, icrossing, search, ses, sesconference, sharp, strategies, web

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Mike Corso on Cool Sites at SES NY 2008 Mike Corso on Cool Sites at SES NY 2008
Posted by: SESConferenceExpo

Video duration: 218 seconds

Mike Corso of CoolSiteoftheDay.com
Corso talks about past sites of interest on the internet, his favorite "coolest" sites, and what it takes to make a site cool (and findable) on the internet.

Related: 2008, business, communications, computer, cool, coolsiteoftheday, corso, day, mike, ny, science, sem, seo, ses, site

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Andy Atkins-Kruger, WebCertain, discusses SES Chicago and SES London 2009 Andy Atkins-Kruger, WebCertain, discusses SES Chicago and SES London 2009
Posted by: SESConferenceExpo

Video duration: 289 seconds

Byron Gordon, SEO-PR, interviews Andy Atkins-Kruger, founder of WebCertain at SES Chicago. Andy discusses his favorite speaker and also previews SES London. Andy also talks about the state of search in Europe for 2009.

Related: 2008, andy, atkins, byron, chicago, gordon, kruger, search, seo, seo-pr, ses, sesconference, webcertain

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Video Search Engine Optimization Panel Recap, Greg Markel Video Search Engine Optimization Panel Recap, Greg Markel
Posted by: SESConferenceExpo

Video duration: 309 seconds

Greg Markel of Infuse Creative, industry-acclaimed video search engine optimization (VSEO) wizard, talks with Byron Gordon of SEO-PR about the VSEO panel he spoke on at SES San Jose 2008. Markel emphasizes the crucial nature of an online video (and online video optimization) strategy especially with relation to YouTube and Google's universal search.

Related: 2008, creative, engine, gregory, infuse, jose, markel, online, optimization, san, search, ses, video, vseo

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Josh Todd, Constant Contact on measuring campaigns at SES Chicago 2008 Josh Todd, Constant Contact on measuring campaigns at SES Chicago 2008
Posted by: SESConferenceExpo

Video duration: 139 seconds

Josh Todd, Director of Acquisition Marketing at Constant Contact, discusses the challenges of measuring online/offline advertising campaigns. Josh says its much easier to track online campaigns given the digital information that can be retrieved as opposed to offline campaigns where there is a disconnect.

Related: 2008, advertising, campaign, chicago, constant, contact, josh, measurement, ses, sesconference, todd

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The Big Switch by Nicholas Carr The Big Switch by Nicholas Carr
Posted by: SESConferenceExpo

Video duration: 243 seconds

Nicholas Carr, author of The Big Switch and the Keynote Speaker at SES London and SES New York, chats with Greg Jarboe of SEO-PR about The Big Switch, his new book on the transition of the internet from an information delivery platform to a computing platform, and the implications this centralization of electronic information and services is having on business and society at large.

Related: big, carr, edison, google, greg, jarboe, london, nicholas, ses, switch

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Yellow Pages\ Yellow Pages' Darby Sieben at SES Toronto 2008
Posted by: SESConferenceExpo

Video duration: 190 seconds

Darby Sieben, Director of Online Services for the Yellow Pages Group, is interviewed by Greg Jarboe, President of SEO-PR, about Yellow Page's growth in the search world, putting street-level research to work online. Sieben also talks about the Yellow Pages' efforts to educate its employees for serch on a large scale.

Related: 2008, darby, greg, jarboe, local, pages, search, ses, sieben, toronto, yellow

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Dr. Larry Cornett Yahoo! Universal Search at SES Chicago Dr. Larry Cornett Yahoo! Universal Search at SES Chicago
Posted by: SESConferenceExpo

Video duration: 136 seconds

Larry Cornett, VP Consumer Products, Yahoo! Universal Search, discusses recent developments surrounding Yahoo's blended search technology. Dr. Cornett specifically cites Yahoo's searchmonkey tool for publishers and developers which provides important data for their users.

Related: 2008, blended, chicago, cornett, larry, search, searchmonkey, ses, sesconference, universal, yahoo

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PRWeb NewsRoom Launch Preview with Jiyan Wei PRWeb NewsRoom Launch Preview with Jiyan Wei
Posted by: SESConferenceExpo

Video duration: 295 seconds

Jiyan Wei of PRWeb previews PRWeb's new online newsroom product with John Mulligan of SEO-PR. Wei talks about the public relations benefits of providing press materials online and the ease with which PRWeb customers can set up their own newsrooms complete with releases and other media.

Related: 2008, jiyan, jose, media, newsroom, online, press, prweb, public, relations, release, san, ses, wei

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Cindy Krum, Blue Moon Works discusses mobile Cindy Krum, Blue Moon Works discusses mobile
Posted by: SESConferenceExpo

Video duration: 222 seconds

Cindy Krum talks about mobile's evolution and its impact on Web connectivity. Cindy discusses phones and web browsing and death of the .mobi.

Related: .mobi, 2008, blue, cindy, john, jose, krum, mobile, moon, mulligan, san, seo-pr, ses, sesconference, works

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The Sports Bra Test - Beyond Linkbait With Sally Falkow The Sports Bra Test - Beyond Linkbait With Sally Falkow
Posted by: SESConferenceExpo

Video duration: 165 seconds

Sally Falkow of Expansion Plus Inc. discusses her contribution to the (rather crowded) SES NY Beyond Linkbait panel on a sports bra test video series called "The Bounce Test". Falkow and Greg Jarboe of SEO-PR examine her strategy of rethinking traffic sources to a sports bra company and repositioning the page through a promotion of in-links.

Related: 2008, bait, bounce, bras, business, communications, expansion, health, link, linkbait, media, ny, plus, sem, ses, sports, test

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SEO Copywriting and Linking  with Terry Plank SEO Copywriting and Linking with Terry Plank
Posted by: SESConferenceExpo

Video duration: 312 seconds

A discussion on the importance of copywriting and the use of links and directories when optimizing for higher search engine rankings with Terry Plank, Dean of the Search Engine Marketing Professional Organization (SEMPO). Terry talks about these topics with Byron Gordon of SEO-PR as part of SEMPO 's training workshop at SES San Jose 2008 called Successful SEO: The Essential Elements.

Related: 2008, byron, copywriting, directories, engine, gordon, jose, links, optimization, plank, san, search, sempo, ses, terry

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Effective Blog protocol and domain strategy Effective Blog protocol and domain strategy
Posted by: SESConferenceExpo

Video duration: 129 seconds

Rebecca Lieb chats with Chris Boggs of Brulant, who sat on the Blog & Feed/SEO panel, about blogs and domain strategy. Chris discusses where a blog should be hosted, in particular, on a root domain, for purposes of search engine optimization. Chris also talks about appropriate blog protocol.

Related: 2008, blog, boggs, chris, content, directory, domain, jose, lieb, rebecca, root, san, seo, ses, structure, subdomain

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Greg Jarboe interviews Bill Hunt about his new book Greg Jarboe interviews Bill Hunt about his new book
Posted by: SESConferenceExpo

Video duration: 131 seconds

Greg Jarboe, SEO-PR, interviews Bill Hunt, Global Strategies International, about his new book, Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web site.

Related: bill, book, engine, global, greg, hunt, international, jarboe, marketing, search, seo-pr, strategies, traffic

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Nicholas Carr on The Big Switch at SES NY 2008 Nicholas Carr on The Big Switch at SES NY 2008
Posted by: SESConferenceExpo

Video duration: 494 seconds

Nicholas Carr, author of The Big Switch gives a recap on his New York keynote speech about google personal search and the centralization of information, the net neutrality act, and the implications on human thinking, with Anne Kennedy of Beyond Ink.

Related: 2008, big, carr, education, google, nicholas, ny, personal, search, ses, switch

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